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Hot, New Audiences with Big Opportunities

Created at July 27th, 2020

Leah Quinn, product manager for Acxiom Audiences, joins Data Guru’s Linda Harrison for this month’s podcast to talk about newly available digital audiences that offer “hot” insights to advertisers – new homeowners, movers, borrowers, and extended family connections. She’ll also discuss COVID-19 segments available to help serve working parents as they survive the pandemic as teachers, family entertainment coordinators and full-time employees.

Linda Harrison

Senior Consultant

With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.

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