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Navigating the Globe with Acxiom Insights

Created at October 14th, 2020

Guest Author

  • Vicky Becart

    Vicky Becart

    Product Manager, Digital Data Innovation

    Acxiom

From the hot Latin America market to developing audiences based on the apps people use and their streaming patterns, Data Senior Product Manager Vicky Becart walks us through Acxiom’s global offerings and how advertisers are using them around the world. Whether it’s finding outdoor enthusiasts or speed dating with potential new pets, Vicky and Data Guru Linda Harrison share real-life examples of how innovation and new data sets are helping connect advertisers to receptive audiences.

Vicky Becart

Vicky Becart

Vicky Becart is the Product Manager for Acxiom’s Digital Data Innovation. She is responsible for driving digital product strategy and innovation across Acxiom’s global data portfolio. Vicky has been in the marketing industry for 10 years, starting out at a full-service marketing agency and eventually joining Acxiom’s global data team. Vicky has held a variety of positions at Acxiom ranging from client delivery and solution architecture to project management, but she’s always focused on delivering great data and identity solutions for clients. Vicky holds a License from the Université d’Orléans, and a MBA from the University of Arkansas at Little Rock. She lives in North Little Rock, AR with her husband and pets, where she spends most of her time outdoors either hiking, rock climbing or horseback riding.

Linda Harrison

Linda Harrison

Senior Consultant

With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.

More from Linda Harrison Connect on LinkedIn