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A Single Customer View Can’t Wait

Created at August 31st, 2020

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

Kyle Hollaway

Senior Vice President, Head of Global Identity

Kyle Hollaway is SVP, Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real ID™ portfolio encompassing identity resolution, identity management, and hygiene services.

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Dustin Raney

Identity Evangelist & Senior Director, Industry Strategy

With more than two decades in the industry, Dustin Raney is a data and identity expert with experience designing, implementing, and executing on successful marketing technology solutions for Fortune 500 companies as well as start-up retail businesses. Dustin’s combined experience in identity resolution, data management, AI and the modern marketing tech stack gives him a unique ability to offer actionable, strategic advice for the complex issues facing today’s marketers and technologists.

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Melissa Metheny

Vice President Strategic Partnerships

Melissa has spent more than 20 years in a variety of roles at Acxiom, including senior positions in account management, consulting and operations as well as technical experience designing global, omni-channel solutions.

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