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How to Know Customers in the Moment

Guest Author

  • Ted Hart

    Ted Hart

    Director of Sales Support

How to Know Customers in the Moment

Ted Hart joins the podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch. Listen in to understand how to gain insight into three key principals: Don’t cut corners in search of an easy button, stay flexible and ready to adapt to market changes, and view data strategy and identity as a continuum where strategy evolves and gets smarter over time.