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How to Know Customers in the Moment

Created at November 11th, 2020

  • Kyle Hollaway

    Senior Vice President, Head of Global Identity

  • Dustin Raney

    Identity Evangelist & Senior Director, Industry Strategy

Guest Author

  • Ted Hart

    Director of Sales Support

Ted Hart joins the podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch. Listen in to understand how to gain insight into three key principals: Don’t cut corners in search of an easy button, stay flexible and ready to adapt to market changes, and view data strategy and identity as a continuum where strategy evolves and gets smarter over time.

Ted Hart

Ted leads a team of sales architects responsible for delivering cross functional, architecture-based client solution consulting in direct support of Acxiom sales. The team provides knowledge transfer, training and best practices to ensure optimal solutions to help clients address business challenges and achieve desired outcomes. Ted holds a B.S. in Computer Science from North Carolina State University and resides in central Arkansas.

Kyle Hollaway

Senior Vice President, Head of Global Identity

Kyle Hollaway is SVP, Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real ID™ portfolio encompassing identity resolution, identity management, and hygiene services.

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Dustin Raney

Identity Evangelist & Senior Director, Industry Strategy

With more than two decades in the industry, Dustin Raney is a data and identity expert with experience designing, implementing, and executing on successful marketing technology solutions for Fortune 500 companies as well as start-up retail businesses. Dustin’s combined experience in identity resolution, data management, AI and the modern marketing tech stack gives him a unique ability to offer actionable, strategic advice for the complex issues facing today’s marketers and technologists.

More from Dustin Raney Connect on LinkedIn