Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for these offerings from Acxiom. Get the lowdown here.
Linda Harrison
Senior Consultant
With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.
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