• Real Identity: The Identity Landscape for 2022

    Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022.

    Real Identity: The Identity Landscape for 2022
  • Real Identity: Better, Faster, Smarter Measurement

    Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible.

    Real Identity: Better, Faster, Smarter Measurement
  • Real Identity: Building Connections in a Post-Cookie World

    Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem.

    Real Identity: Building Connections in a Post-Cookie World
  • Real Identity: What’s Old is New Again with Data-Driven Contextual

    Christiane de Carvalho joins the Real Identity podcast to break down how Data-Driven Contextual – a blast from the past – is coming into play as advertisers prepare for a cookieless future.

    Real Identity: What’s Old is New Again with Data-Driven Contextual
  • Real Identity: Looking at Identity in LATAM

    Learn how LATAM – specifically Mexico, Brazil and Argentina have skipped right over offline marketing and moved head first into the digital space.

    Real Identity: Looking at Identity in LATAM
  • Real Identity: How Bose Delivers Incredible Customer Experiences

    Taki Tsaklanos joins the podcast to discuss how Bose uses business-driven thinking to apply technology and identity strategies to provide premier customer experiences – no matter where people interact with the Bose brand.

    Real Identity: How Bose Delivers Incredible Customer Experiences
  • Real Identity: Prepare to Win in the Cloud

    Lawrence Hsu, Vice President of Data Analytics, joins the Real Identity podcast to talk about how the flexibility and timeliness of data in the cloud is the best way to prepare to win. Brands are rethinking the fluid customer journey and seizing opportunities to deliver the best experiences today and in the future.

    Real Identity: Prepare to Win in the Cloud
  • Real Identity: Segmenting Audiences with Intent

    Paarth Sharma, Digital Marketing Solutions, joins the podcast to break down how to deliver the right offer to audiences at just right moment – long after third-party cookies have disappeared from the scene.

    Real Identity: Segmenting Audiences with Intent
  • Real Identity: When Two Worlds Collide

    David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.

    Real Identity: When Two Worlds Collide
  • Real Identity: The Role of AI in the Future of Advertising

    In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world.

    Real Identity: The Role of AI in the Future of Advertising
  • Real Identity: Every Conversation Starts with Identity

    John Nardone, CEO of Flashtalking and the “Yoda of adtech ” talks about the evolution of adtech and how getting the right message to the right person is still the Holy Grail of marketing.

    Real Identity: Every Conversation Starts with Identity
  • Real Identity: Long Live the Free and Open Internet

    Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched.

    Real Identity: Long Live the Free and Open Internet
  • Real Identity: Pause. Evaluate. Take Control.

    What is one of the biggest challenges companies face in bringing adtech and martech together? Their own organizational silos. Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients.

    Real Identity: Pause. Evaluate. Take Control.
  • A Better Way to Connect

    Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, discussed the development of Unified ID 2.0 and how it can build scale in the adtech ecosystem.

    A Better Way to Connect
  • The Complexity of Identity in EMEA

    The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, discusses the challenges of identity in Europe and how it differs from other areas in the world.

    The Complexity of Identity in EMEA
  • Measurement and Analytics in a Changing Ecosystem

    Dustin and Kyle teamed up with Acxiom expert Allyson Frammolino to talk about the role of data analytics during the pandemic and how marketers can leverage these tools to better understand consumer behavior.

    Measurement and Analytics in a Changing Ecosystem
  • The Human Equation of Marketing

    Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the podcast to discuss the human factor of marketing, which includes building a first-party asset and thinking beyond the point of data capture to the points of delivering value from the data.

    The Human Equation of Marketing
  • What Google’s Cookie Changes Mean for Financial Services

    Acxiom’s guru of industry strategy and digital enablement Dana Goff discusses the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by COVID-19.

    What Google’s Cookie Changes Mean for Financial Services