Create a Winning Identity Strategy
By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
Acxiom Identity Builder™
Powering Real Identity
Acxiom Identity Builder™ offers flexible match logic and configurable identity rules to tailor a first-party identity graph to your unique brand requirements to drive more accurate engagement while supporting key use cases as third-party cookies become obsolete.
MAINTAINING EVOLVING IDENTITY OVER TIME
Enterprise identity graphs hold all the identifiers that correlate with individual people. Acxiom Identity Builder™ is the engine unifying digital and offline first-party data to inform the single customer view and manage the changes that occur over time.
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Consistently connect with people
Know your customer across touchpoints, devices and channels. Every time.
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Honor customer requests and comply
Comply with CCPA, GDPR and future regulations with a real-time API enabling look up and removal.
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Support a preferred consumer view
Flexibly balance precision versus reach across optimal contact touchpoints based on specific use cases.
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Experience proven results
See how Real Identity allowed one automaker to increase customer engagement and generate $50 million in additional conversions
Identity Buyers Guide Part 1
A Brand’s Self-Assessment of Identity Requirements
An overview of challenges and key questions for marketers to ask to assess their own requirements for an identity solution.
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