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Make every dollar count this holiday season!

Recognize and interpret digital customer and prospect signals to make the 2022 holiday season your best one yet!

The Acxiom holiday pilot is a turnkey solution to enable a holistic and actionable view for holiday marketing. The Acxiom Lens component enables holistic, independent and actionable insights across a brand’s entire media strategy. With seamless integration into Acxiom’s activation suite, brands can act on the insights delivered in the form of retargeting or audience extension with their preferred destination partner.

  • Acxiom Real Identity Holiday Pilot

This quick-start pilot will help you:

  • Recognize more impressions at the individual level

  • Collect 100% of ad impressions for measurement and attribution

  • Personalize your known customers’ shopper journey

  • Extend the reach of your first-party data

You can also build look-alike models to inform better acquisition strategy and power and visualize independent reporting across all your digital campaigns – and increase campaign effectiveness when you reduce media waste by detecting anomalies and spillovers earlier.

Get started today. We’ll send you more information about the pilot.

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