• Real Identity Podcast: 5 Ways Retailers Can Make the Holiday Season Jingle

    Episode 30

    Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.

    Real Identity Podcast: 5 Ways Retailers Can Make the Holiday Season Jingle
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  • Real Identity Podcast: Interest-based Advertising with Bunkers and Clean Rooms

    Episode 29

    Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure.

    Real Identity Podcast: Interest-based Advertising with Bunkers and Clean Rooms
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  • Real Identity Podcast: The Problem-Solving Power of the Cloud

    Episode 28

    Rob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data – allowing them to solve real business problems when they harness the power of the cloud.

    Real Identity Podcast: The Problem-Solving Power of the Cloud
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  • Real Identity Podcast: Delivering Value in the Auto-Buying Process

    Episode 27

    Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process.

    Real Identity Podcast: Delivering Value in the Auto-Buying Process
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  • Real Identity Podcast: Now Streaming: The Evolution of CTV

    Episode 26

    Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic.

    Real Identity Podcast: Now Streaming: The Evolution of CTV
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  • Real Identity Podcast: Where Identity and Data Connect

    Episode 25

    Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data

    Real Identity Podcast: Where Identity and Data Connect
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  • Real Identity: Engagement is an Opportunity

    Episode 24

    Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels.

    Real Identity: Engagement is an Opportunity
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  • Real Identity Podcast: Knowledge Builds Trust

    Episode 23

    Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem.

    Real Identity Podcast: Knowledge Builds Trust
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  • Real Identity Podcast: The Rosetta Stone of Identity

    Episode 22

    Gio Gardelli , Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world.

    Real Identity Podcast: The Rosetta Stone of Identity
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  • Real Identity Podcast: The Interconnected Identities of Spiderman

    Episode 21

    Acxiom CEO Chad Engelgau joins the podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses.

    Real Identity Podcast: The Interconnected Identities of Spiderman
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  • Real Identity: The Identity Landscape for 2022

    Episode 20

    Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022.

    Real Identity: The Identity Landscape for 2022
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  • Real Identity: Better, Faster, Smarter Measurement

    Episode 19

    Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible.

    Real Identity: Better, Faster, Smarter Measurement
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  • Real Identity: Building Connections in a Post-Cookie World

    Episode 18

    Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem.

    Real Identity: Building Connections in a Post-Cookie World
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  • Real Identity: What’s Old is New Again with Data-Driven Contextual

    Episode 17

    Christiane de Carvalho joins the Real Identity podcast to break down how Data-Driven Contextual – a blast from the past – is coming into play as advertisers prepare for a cookieless future.

    Real Identity: What’s Old is New Again with Data-Driven Contextual
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  • Real Identity: Looking at Identity in LATAM

    Episode 16

    Learn how LATAM – specifically Mexico, Brazil and Argentina have skipped right over offline marketing and moved head first into the digital space with guest Ben Peck.

    Real Identity: Looking at Identity in LATAM
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  • Real Identity: How Bose Delivers Incredible Customer Experiences

    Episode 15

    Taki Tsaklanos joins the podcast to discuss how Bose uses business-driven thinking to apply technology and identity strategies to provide premier customer experiences – no matter where people interact with the Bose brand.

    Real Identity: How Bose Delivers Incredible Customer Experiences
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  • Real Identity: Prepare to Win in the Cloud

    Episode 14

    Lawrence Hsu, Vice President of Data Analytics, joins the Real Identity podcast to talk about how the flexibility and timeliness of data in the cloud is the best way to prepare to win. Brands are rethinking the fluid customer journey and seizing opportunities to deliver the best experiences today and in the future.

    Real Identity: Prepare to Win in the Cloud
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  • Real Identity: Segmenting Audiences with Intent

    Episode 13

    Paarth Sharma, Digital Marketing Solutions, joins the podcast to break down how to deliver the right offer to audiences at just right moment – long after third-party cookies have disappeared from the scene.

    Real Identity: Segmenting Audiences with Intent
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  • Real Identity: When Two Worlds Collide

    Episode 12

    David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.

    Real Identity: When Two Worlds Collide
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  • Real Identity: The Role of AI in the Future of Advertising

    Episode 11

    In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world.

    Real Identity: The Role of AI in the Future of Advertising
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  • Real Identity: Every Conversation Starts with Identity

    Episode 10

    John Nardone, CEO of Flashtalking and the “Yoda of adtech ” talks about the evolution of adtech and how getting the right message to the right person is still the Holy Grail of marketing.

    Real Identity: Every Conversation Starts with Identity
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  • Real Identity: Long Live the Free and Open Internet

    Episode 9

    Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched.

    Real Identity: Long Live the Free and Open Internet
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  • Real Identity: Pause. Evaluate. Take Control of Identity.

    Episode 8

    What is one of the biggest challenges companies face in bringing adtech and martech together? Their own organizational silos. Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients.

    Real Identity: Pause. Evaluate. Take Control of Identity.
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  • A Better Way to Connect

    Episode 7

    Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, discussed the development of Unified ID 2.0 and how it can build scale in the adtech ecosystem.

    A Better Way to Connect
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  • The Complexity of Identity in EMEA

    Episode 6

    The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, discusses the challenges of identity in Europe and how it differs from other areas in the world.

    The Complexity of Identity in EMEA
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  • Measurement and Analytics in a Changing Ecosystem

    Episode 5

    Dustin and Kyle teamed up with Acxiom expert Allyson Frammolino to talk about the role of data analytics during the pandemic and how marketers can leverage these tools to better understand consumer behavior.

    Measurement and Analytics in a Changing Ecosystem
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  • The Human Equation of Marketing

    Episode 4

    Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the podcast to discuss the human factor of marketing, which includes building a first-party asset and thinking beyond the point of data capture to the points of delivering value from the data.

    The Human Equation of Marketing
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  • What Google’s Cookie Changes Mean for Financial Services

    Episode 3

    Acxiom’s guru of industry strategy and digital enablement Dana Goff discusses the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by COVID-19.

    What Google’s Cookie Changes Mean for Financial Services
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