Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
7 Key Changes Ahead for Identity Solutions
The Evolution of Identity in a Privacy-First, Post-Cookie World
Identity is the key to knowing your customer and creating a single customer view to help you deliver experiences that matter. When you get Identity right, everyone wins.
How Acxiom can help navigate identity
Acxiom Real Identity® Solutions can help you know your customer – in every process, at every touch point. Audience engagement relies on your ability to connect real people, places, and things – not just one time but every time in a responsible, ethical way. We incorporate the business lens of your unique brand to help you engage real people in an authentic way and stay connected over time.
REAL IDENTITY® delivers better experiences through:
-
PERSONALIZATION
Recognize people across devices, channels and borders for more meaningful engagement
-
EFFECTIVE INVESTMENT
Improve engagement efforts across channels and elevate media performance with more precise recognition that optimizes marketing spend
-
BETTER DATA
Optimize the use of your first-party and second-party data for more accurate recognition, which maximizes the value of your data
-
ETHICAL DESIGN
Reduce risk, ensure compliance and improve brand perception
-
IMPROVED SERVICE
Know real people and how they touch your organization to provide best-in-class service
