A leading automaker wanted to recognize, segment and target owners and prospects more accurately on Facebook to provide a consistent brand experience across channels. The company sought to leverage the investment – and rich information – in its CRM ecosystem to drive greater efficiency and results in digital marketing.
As a strategic data partner, Acxiom provided guidance and unique data management solutions to assist the automaker with increasing its digital marketing results.
- 4x the usual click-through-rate for Facebook
- Lowest CPC for any Facebook initiative the automaker had launched
- Developed greater efficiency across multiple channels
- Ability to target posts toward specific consumers