Leading Data and Technology Keep the World’s Leading Golf Brand Connected to its Audience Across Multiple Platforms
- Learning more about their existing users and subscriber base
- Leveraging the understanding of existing users and subscribers to market new platforms
- Activating insights to find new users and subscribers and market new platforms
- Enhancing products to make the audience more accessible and appealing to advertisers—and continue to reach beyond golf brands to activities and interests shared by readers
Golf Digest’s General Manger, Chris Reynolds, began a search to find a partner to build a solution that fit budget considerations, provided enhanced capabilities than the existing solution, and was able to manage multiple sources of data and to provide a best-in-class understanding of the golf audience. Golf Digest also wanted to make its audience understanding more actionable through data enhancement, identity consolidation, and applicability with multiple partners and platforms connected to the data warehouse. All this led to a solution which delivered a single view of the customer and an industry-first ability to communicate with and delight the golf audience.