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Navigating the Journey to Better Data-Driven Customer Experiences

Acxiom Transformation Summit 2022 Review

During the 2022 Acxiom Transformation Summit, we heard essential viewpoints from industry thought leaders describing in great detail the evolving digital transformation landscape. From the future of data sharing and customer loyalty  to supply chain challenges, we gained a deeper understanding of the world to come. Today, we offer you a complete Summit summary to help guide you forward.

Navigating the Journey to Better Data-Driven Customer Experiences Navigating the Journey to Better Data-Driven Customer Experiences

The buyer journey and path to purchase have become more complex and connected in recent years. As a result, brands are expected to deliver more connective value to their customers – or risk losing their loyalty.

Our “Acxiom Transformation Summit 2022 Review” comprises all of our Summit learnings into a succinct but insightful package of thought summaries, case studies, infographics and key takeaways, including:

  • Review the Top Ten Transformation Takeaways that ultimately lead to better customer experiences

  • Discover why people should be placed squarely in the center of any future supply chain strategy

  • Learn how “America’s Test Kitchen” gained a more complete view of how it was interacting with customers

  • Understand why wonderful things happen when brands use their own data to know customers and prospects better

  • Know why better Identity drives 50% improvement in personalization results