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Google’s recent decision to phase out third-party cookies will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences and will introduce new challenges for advertisers.
Download Acxiom’s recent point of view, Google’s Decision to Retire Third-Party Cookies, to better understand the situation.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.