Google’s recent decision to phase out third-party cookies will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences and will introduce new challenges for advertisers.
Download Acxiom’s recent point of view, Google’s Decision to Retire Third-Party Cookies, to better understand the situation.
In this point of view you will learn more about:
The impact of walled gardens
Key differences between first- and third-party data
Future options for moving forward
Download the POV