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Google’s Decision to Retire Third-Party Cookies

An Acxiom Point of View

Google’s recent decision to phase out third-party cookies will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences and will introduce new challenges for advertisers.

Google’s Decision to Retire Third-Party Cookies Google’s Decision to Retire Third-Party Cookies

Download Acxiom’s recent point of view, Google’s Decision to Retire Third-Party Cookies, to better understand the situation.

In this point of view you will learn more about:

  • The impact of walled gardens

  • Key differences between first- and third-party data

  • Future options for moving forward

Download the POV

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