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America’s Test Kitchen Embarks on Journey to Know Customers Better

Challenge: America’s Test Kitchen recognized potential growth in continuing to transform from being product-centric to customer-centric. They sought a more complete view of how they were interacting with customers.

Our Solution: Acxiom’s Customer Intelligence Platform including a marketing data foundation and Acxiom’s Real Identity solution provided America’s Test Kitchen a single and consistent view of its customers, the ability to personalize messaging measure customer activity with campaigns, and measure overall business results — for rich customer relationships and a clear view into what works.

The Impact: 

  • Enabled the capability to deliver an enhanced and more personalized customer experience
  • Accurate analysis of customers’ lifetime value
  • Predictive model to reduce churn of email opt-outs
  • Reduced inefficient manual reporting
  • Identified cross-sell and upsell audiences, driving incremental revenue
  • Dramatically reduced amount of time needed to generate business reports
  • Built a win-back model to identify the most likely audience to re-subscribe
America’s Test Kitchen Embarks on Journey to Know Customers Better America’s Test Kitchen Embarks on Journey to Know Customers Better

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