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3 Fundamentals of Data-Driven Automotive Marketing

How to drive seamless customer experiences.

The auto industry is changing at a rapid speed, especially in how consumers prefer to be engaged. We know personalization is key and we have more data than ever before, but data-driven marketing is still hard. The key question here is: Why?

Acxiom, in partnership with research firm, Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including the automotive industry – OEMS, Dealers, Automotive Parts & Services, Automotive Finance etc.We extensively sliced and diced the data and drilled into what the research has to say about the automotive industry. The bottom line: The world has changed, and data matters more than ever.

3 Fundamentals of Data-Driven Automotive Marketing

Because the volume, variety and velocity of data has increased, our perspective is that data-driven marketing is about getting three core fundamentals right in the short and long term:

  • Getting the right data

  • Getting the data right

  • Using data in the right way

Download Acxiom’s 3 Fundamentals of Data-Driven Marketing

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