The auto industry is changing at a rapid speed, especially in how consumers prefer to be engaged. We know personalization is key and we have more data than ever before, but data-driven marketing is still hard. The key question here is: Why?
Acxiom, in partnership with research firm, Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including the automotive industry – OEMS, Dealers, Automotive Parts & Services, Automotive Finance etc.We extensively sliced and diced the data and drilled into what the research has to say about the automotive industry. The bottom line: The world has changed, and data matters more than ever.