Download Acxiom’s 3 Fundamentals of Data-Driven Marketing
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
The auto industry is changing at a rapid speed, especially in how consumers prefer to be engaged. We know personalization is key and we have more data than ever before, but data-driven marketing is still hard. The key question here is: Why?
Acxiom, in partnership with research firm, Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including the automotive industry – OEMS, Dealers, Automotive Parts & Services, Automotive Finance etc.We extensively sliced and diced the data and drilled into what the research has to say about the automotive industry. The bottom line: The world has changed, and data matters more than ever.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.