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Data and technology underpin everything we do, and they are the driving force behind almost every major global business transformation. As a result, companies are increasingly viewing themselves as not just a reflection of their products or services, but as data-driven customer problem solvers. The question is: Are you prepared to make this essential shift in approach?
Ready or not, the innovative use of data and technology will define your future – or undoing. But how do you use your data to transform your business, disrupt your own category and see your brand beyond what it sells?
Chad Engelgau, Chief Executive Officer for Acxiom, helps brands use data, identity and technology to better understand and connect with people. Be Data-Driven or Be Displaced unpacks his digital strategies that brands need to adopt right now.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
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