The Great Customer Experience Reset: Part 3
Why earning data trust should top your to-do list
The pandemic triggered a Great CX Reset, forcing brands to rethink how they deliver exceptional experiences in an unpredictable world. This shift means earning customer trust must be at the very heart of every brand’s strategies.
But there is a relatively new subset of customer trust – known as data trust – that must be a particularly high priority. Data is critical to informing customer experience, and trust is vital to gain access to that data.
When brands earn data trust, people don’t just accept the idea their personal information is being collected – they embrace it. They explicitly want trusted brands to know more about them because they’re confident they will benefit from relevant, personalized, valuable experiences they get in return.