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Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
Even as we increasingly shift to digital interactions, customers demand a more personalized and relevant relationship with their Financial Institutions. People are willing to share their personal data to achieve this end – if they feel that their data is safe in your hands. Our question to you: Are your data practices compliant with your customers’ privacy concerns?
Transactional engagement isn’t necessarily a strong indicator of customer loyalty. People want a real relationship. Our latest Point of View underscores Financial Institution’s need to create stronger, more emotional connections by reevaluating their data strategies to build trust and value.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
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