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Creating Value Through Trust: Today’s Consumer View on Data Sharing and Use

How Financial Institutions are Securing the Customer Relationship

Even as we increasingly shift to digital interactions, customers demand a more personalized and relevant relationship with their Financial Institutions. People are willing to share their personal data to achieve this end – if they feel that their data is safe in your hands. Our question to you: Are your data practices compliant with your customers’ privacy concerns?

Creating Value Through Trust: Today’s Consumer View on Data Sharing and Use Creating Value Through Trust: Today’s Consumer View on Data Sharing and Use

Transactional engagement isn’t necessarily a strong indicator of customer loyalty. People want a real relationship. Our latest Point of View underscores Financial Institution’s need to create stronger, more emotional connections by reevaluating their data strategies to build trust and value.

Customers now value experiences over products. The quality of the experience is directly related to how well you secure your customers’ data. Our POV provides some helpful insights and recommendations, including:

  • (Re)Establish a Modern Customer Data Environment

  • Leverage the Right Date for Personalization

  • Collect Data in a Privacy Compliant Manner

Download the Point of View

Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.

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