Report: Customer Data Sharing in the Spotlight
Challenges and Opportunities for Brands Looking to Better Understand People
Brands are adapting their approach to data
First-party customer data has long underpinned the most relevant communications and engaging experiences brands create for prospects and customers.
But the data landscape is complex, and changing fast, with regulatory reforms, new technologies, and evolving customer expectations adding to the pressure – not to mention the monumental shift that the pending deprecation of third-party cookies represents. Meanwhile, the good news is that people are becoming more comfortable sharing their data online, provided there’s a clear benefit for them.