Brands need people, and people need brands, so how do you make and keep connections without cookies? If the change and complexity weren’t enough on their own, we’ve seen people’s service expectations continue to rise, driving the need for martech and adtech to converge and for brands to deliver channel-less engagement.
This Acxiom Financial Services Point of View summarizes the biggest changes on the horizon and how you can harness a first-party strategy to not just survive, but thrive in the changing ecosystem.
Take control of data collection and measurement, and use that data to power a nimble and correct identity graph.
Put privacy and compliance at the top of the list. Managing consent is critical.
Empower platforms with the information (and precious time) needed to deliver customized, relevant, and engaging messages.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
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