Marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?
Acxiom, in partnership with research firm Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including the insurance industry. We asked companies about their challenges, priorities and use of data and drilled into what the research says about the industry. The bottom line: The world has changed, and data matters more than ever before.
Because the volume, variety and velocity of data has increased, our perspective is that data-driven marketing is about getting three core fundamentals right in the short and long term:
Getting the right data
Getting the data right
Using data in the right way
Download Acxiom’s 3 Fundamentals of Data-Driven Marketing