Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences.
As the need for identity grows in importance and relevance, marketers are realizing now more than ever before that external support is needed in making identity solutions a reality.
Acxiom’s new eBook, An Identity Buyer’s Guide for Data-Driven Marketers, poses key questions for marketers to effectively reach consumers to:
Improve customer lifetime value
Improve customer retention
Download the eBook here: