Download the POV
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
The heightened focus on marketing measurement has brought banks back to what they know works and can be measured: direct marketing. You want to make an offer to a known individual – but not just via mail or email. Question: How do marketers quantify business outcomes across every digital and offline touchpoint?
Increasingly, bank marketers are turning to people-based marketing, which has caused an overwhelming explosion of data, tools, providers and technologies for marketers to harness. Our latest POV provides insight into achieving accurate performance accountability for your marketing efforts.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
Latest from Acxiom