Matching Engine Improves Customer Recognition
Global financial institution that offers a wide range of products and services to consumer and business customers.
- Customer data came in via more than a dozen entry points, creating major inconsistencies
- The financial institution struggled with gaining a consolidated view of the customer with each line of business using its own data tools
- The company implemented a new enterprise-wide matching engine that offers greater transparency and control around identity resolution – enabling better decisions about prospect and customer offers
- Acxiom hosts the company’s existing database management tool and helps determine and execute sophisticated matching rules
- The company can tie $10MM in business directly to every percentage point improvement in matching
- The solution quickly delivered a matching boost of 2 to 3 percentage points