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Navigating the Electric Vehicle Curve Ahead

Engaging People Now Wherever They are in Their Journey to Electrified Transportation

Electric vehicles (EVs) are no longer the wave of the future. They are a product of the present for which demand is rapidly growing because of millions of dollars being invested in advertising touting a diverse lineup of EVs that will soon be available in showrooms. The big question: Is your marketing adequately planned to reach this growing segment of automobile buyers?

 

Navigating the Electric Vehicle Curve Ahead Navigating the Electric Vehicle Curve Ahead

The tipping point to electrification is not in the future. It’s happening right now. In 2021, EVs represented about 4% of all new vehicle sales in the U.S., and an estimated 70 new EV models will hit the U.S. market by 2025. As the cost of purchasing and operating an EV drops, the demand will increase dramatically.

Navigating the Electric Vehicle Curve Ahead, a new point of view from Acxiom, explores the rising demand for EVs by diving deeper into people data, providing a finer understanding of the promising EV market and the factors driving its upward trajectory.

  • Understand why the tipping point for electrification is NOW (and what you should do to take advantage)

    Understand why the tipping point for electrification is NOW (and what you should do to take advantage)

  • Learn how to engage people now who may be interested in buying an EV today and those still considering a switch to electrified transportation

    Learn how to engage people now who may be interested in buying an EV today and those still considering a switch to electrified transportation

  • Gain insight into why the market for EVs has expanded beyond the visionaries and leading pragmatists

    Gain insight into why the market for EVs has expanded beyond the visionaries and leading pragmatists