Relief is Only Temporary: A Look at How Senior Insurance Leaders are Preparing for the Deprecation of Third-Party Cookies
How the Insurance Industry is handling the Cookie Crunch
When Google delayed its planned phase-out of third-party cookies, many in the Insurance Industry breathed a sigh of relief. The good news? More time to prepare. The bad news? Google will eventually eliminate third-party cookies, and many insurance leaders are left to continue looking for solutions that will put them in control of digital marketing and identity resolution. How are Senior Insurance Leaders handling the pressure?