Digital marketers breathed a collective sigh of relief when Google pushed its third-party cookie ban again. With new privacy laws incoming, Apple’s ongoing App Tracking Transparency (ATT) updates and Big Tech players in general clamping down on brands’ data usage and access, a bit of breathing space was more than welcome.
But change is still a-coming – fast. You now have an important choice to make. Will you fight your inner procrastinator and get primed for a changing, cookieless world, or leave your digital destiny to the last minute?
You’re still reading! Good choice. The countdown is on, and now is the perfect (in fact, the only) moment to start building digital resilience. Next question is: exactly how can you use this extra time to ensure your brand is prepared for what comes next?
Plot your timeline to total digital resilience
Create a solid data plan and embed your identity strategy
Get the right tools in place to better utilize first-party data
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
Latest from Acxiom
