The Procrastinator's Guide to Digital Resilience
The Cookieless World is Still Coming!
Digital marketers breathed a collective sigh of relief when Google pushed its third-party cookie ban again. With new privacy laws incoming, Apple’s ongoing App Tracking Transparency (ATT) updates and Big Tech players in general clamping down on brands’ data usage and access, a bit of breathing space was more than welcome.
But change is still a-coming – fast. You now have an important choice to make. Will you fight your inner procrastinator and get primed for a changing, cookieless world, or leave your digital destiny to the last minute?