Retail marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?
Acxiom, in partnership with research firm Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including Retail. We asked companies about their challenges, priorities and use of data, and drilled into what the research says about the retail industry. The bottom line: The world has changed, and data matters more than ever before.