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3 Fundamentals of data-driven retail marketing

How retailers win the ever-evolving game of omnichannel marketing

Retail marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?

We asked companies about their challenges, priorities and use of data, and drilled into what the research says about the retail industry. The bottom line: The world has changed, and data matters more than ever before.

3 Fundamentals of data-driven retail marketing 3 Fundamentals of data-driven retail marketing

Because the volume, variety and velocity of data has increased, our perspective is that data- driven marketing is about getting three core fundamentals right in the short and long term:

  • Getting the right data

  • Getting the data right

  • Using data in the right way

Download Acxiom’s 3 Fundamentals of Data-Driven Marketing

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