3 Fundamentals of data-driven retail marketing
How retailers win the ever-evolving game of omnichannel marketing
Retail marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?
We asked companies about their challenges, priorities and use of data, and drilled into what the research says about the retail industry. The bottom line: The world has changed, and data matters more than ever before.