Six Action Steps to Surviving the Pandemic Economy
Retailers don’t have the time or finances to waste on a slow economic recovery. What retailers can have is a recovery plan. The question: Do you have a comprehensive strategy for outlasting the coronavirus?
This revealing new Recovery Playbook, created for Acxiom by Retail Dive’s Brand Studio, underscores the critical six focus areas required for retailers to accelerate their own recovery: better identification, deeper insights, high-value audiences, data-driven campaigns, loyalty, and community.
The retailers that survive long-term will be those that recover quickly short-term. Our insightful Recovery Playbook digs deep into understanding this unprecedented retail landscape, including:
Understanding the shift in consumer behaviors
Identifying key areas for which Retailers need to adapt
Outlining a six-step recovery that can limit the pandemic’s effects
Download the Playbook