Marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?
Acxiom, in partnership with research firm, Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including companies in sports, entertainment, and gaming. We extensively sliced and diced the data and drilled into what the research has to say about these industries. The bottom line: The world has changed, and data matters more than ever.