The Marketing Accountability Void
A “Top 10” accountable marketing checklist
The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps to bridge. It begs the question: Is it even possible to attain a closed-loop, in-the-moment customer experience?