Top 10 P&C Carrier Reduces Combined Ratio 1% Case Study

Real-Time Data Helps ID Fraud at Point of Sale – Before Claim Occurs

One of the world’s largest and strongest diversified insurance and financial services organizations


  • Insurance fraud costs the industry up to $40 billion annually
  • The company set out to identify potential fraud earlier in the policy lifecycle
  • Identifying fraud earlier leads to more informed decisions, reduced or avoided losses, and mitigated rate evasion


  • Using Acxiom’s Identity Verification and Authentication™ products, the company can identify potential fraud and rate evasion at the point of sale
  • The Identity Verification and Authentication™ solution helps validate customer identity in real-time and understand risk characteristics that correlate directly to early-term losses
  • Agents can ask relevant questions before applications go through underwriting


  • The company reduced its combined ratio by a full percentage point
  • A total of $100 million in claims savings was realized in the first 12 months
  • The company’s loss ratio in problem states was reduced by 30%
  • The insurer lowered claims and underwriting costs by 20%
  • The company improved reduction in early-term losses by 15% over the prior solution