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The CMO's Guide to Taking Control of Your Customer Identity

Brands need people, and people need brands, so how do you make and keep connections without cookies? One solution would be to leverage your first-party data pool. But for brands across CPG, pharma, and other industries that lack first-party insight this may be more difficult.

The CMO's Guide to Taking Control of Your Customer Identity The CMO's Guide to Taking Control of Your Customer Identity

This Acxiom Point of View summarizes the biggest changes on the horizon and how you can harness an identity strategy, not just to survive, but to thrive in the changing ecosystem.

Discover how to:

  • Build a ready-to-go data spine to engage with comprehensive audiences.

  • Access the necessary data to power a nimble and correct brand identity graph.

  • Empower platforms with the information (and precious time) needed to deliver customized, relevant, and engaging messages.

Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.

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