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COVID-19 restrictions, safety guidelines, economic uncertainty and fear of infection have put the brakes on business and pleasure travel – at least for the moment. A recent study from Acxiom reveals that travel is still on the itinerary for your customers. But is your digital infrastructure ready to meet the personalization demands of your customers?
Travel brands cannot make assumptions about their customers based on pre-COVID travel habits. Instead, they must know who their customers are, understand what they need, and meet those needs in both message and offering.
Acxiom’s latest travel eBook, Travel in 2021 Is the Tale of Two Pandemics, looks beyond the big numbers on the travel decline and asked 12,000 people in the United States and the United Kingdom what they’re doing, thinking, and hoping for – now and post-pandemic.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.