Travel marketers have invested in and leveraged data-driven marketing for decades. But it’s still a challenge for most. The key question is: Why?
Acxiom, in partnership with research firm, Savanta, interviewed senior marketers, data influencers and decision-makers on the state of data-driven marketing across different industries, including Travel. We extensively sliced and diced the data and drilled into what the research has to say about the travel industry. The bottom line: The world has changed, and data matters more than ever.