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Understanding Attitudes To Data

A global report exploring consumers’ opinions concerning data and how it is used

Acxiom and Foresight Factory, our partner, conducted research last year to dive deeper into core consumer beliefs, attitudes and behaviors about data use and data privacy. We dug into the key insights of a quantitative study from 2018 that captured global attitudes about data exchange across 10 key markets.

Understanding Attitudes To Data Understanding Attitudes To Data

This research consisted of in-depth qualitative interviews with 90 consumers in the U.S., UK, China and Germany. Our intention was to test our findings and our understanding of previous quantitative research and hear detailed opinions about the data landscape in consumers’ own words. In this report, we outline the key findings from this qualitative research.

In Understanding Attitudes To Data you will learn about:

  • The macro forces shaping consumers’ opinions about data

  • The core factors impacting data sharing

  • The key implications for how to promote a healthy and sustainable data ecosystem

Download Acxiom’s Understanding Attitudes To Data

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