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The vehicle has become yet another connected device in a person’s ecosystem. In a short time, drivers have become enamored with autonomous and connective opportunities, and are willing to share their data in exchange for value – if they feel that their personal information is protected. The critical question: Are you prepared to earn your customer’s confidence?
A joint research project from Acxiom and J.D. Power explores the remarkable two-way relationship that exists between human and machine. The report underscores how automakers and dealers need to identify a person’s life stages to ensure both are able to respond with the right services and approaches.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
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