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What Connected People Want in a Connected Vehicle and Its Services

How drivers connect with their vehicles is rapidly evolving

The vehicle has become yet another connected device in a person’s ecosystem. In a short time, drivers have become enamored with autonomous and connective opportunities, and are willing to share their data in exchange for value – if they feel that their personal information is protected. The critical question: Are you prepared to earn your customer’s confidence?

What Connected People Want in a Connected Vehicle and Its Services What Connected People Want in a Connected Vehicle and Its Services

A joint research project from Acxiom and J.D. Power explores the remarkable two-way relationship that exists between human and machine. The report underscores how automakers and dealers need to identify a person’s life stages to ensure both are able to respond with the right services and approaches.

People’s interests and expectations are changing in these four important areas:

  • Technology evolution from vehicle-centric to consumer-centric

  • Consumers’ first-vehicle experience is changing

  • Data security is an extreme concern

  • All-in-one lease: new ownership opportunities

Download the Report

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