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Why They Choose You To Be Their Insurer

Today, digital transition is more important than ever

Insurance customers want control and rewards through every step of the purchasing journey. COVID-19 has accelerated this demand exponentially, making it highly critical for the insurance industry to adapt and respond with a smart, comprehensive digital transformation strategy. Our question to you: Do you have a transition plan?

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Why They Choose You To Be Their Insurer Why They Choose You To Be Their Insurer

Through a partnership between Acxiom, Arizent (formerly SourceMedia) and Digital Insurance, our latest eBook delivers insights gained from a completed online quantitative study with 1,009 responses from a variety of insurance customers — 30% auto, 30% home, 30% life and 10% specialty.

The report is a thorough look into how people shop for insurance today, and what entices them to buy. It also provides a host of takeaways to put you on the right track with your customer relationships. Takeaways include:

  • Providing a connected experience across all channels is crucial

  • People will share data if it provides value

  • Messages should be tailored to specific segments

  • Personalization is important to all generations

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