Today, digital transition is more important than ever
Insurance customers want control and rewards through every step of the purchasing journey. COVID-19 has accelerated this demand exponentially, making it highly critical for the insurance industry to adapt and respond with a smart, comprehensive digital transformation strategy. Our question to you: Do you have a transition plan?
Through a partnership between Acxiom, Arizent (formerly SourceMedia) and Digital Insurance, our latest eBook delivers insights gained from a completed online quantitative study with 1,009 responses from a variety of insurance customers — 30% auto, 30% home, 30% life and 10% specialty.
The report is a thorough look into how people shop for insurance today, and what entices them to buy. It also provides a host of takeaways to put you on the right track with your customer relationships. Takeaways include:
Providing a connected experience across all channels is crucial
People will share data if it provides value
Messages should be tailored to specific segments
Personalization is important to all generations
Download the eBook