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If times weren’t already difficult, Casual/Fine Dining, Quick Serve Restaurants, and Fast Casual establishments were all significantly impacted by COVID-19. Restaurants also now face the challenge of a shifting advertising landscape as consumer privacy regulations alter your ability to engage with consumers. Marketing relies on the value exchange between the advertiser, consumer, and publisher. However, best practices to maintain and enhance this value exchange is currently murky at best.

Restaurants Restaurants

According to eMarketers’ 2021 Digital Trends Report, “Increasing restrictions on data collection and the death of the third-party cookie will mean that winning brands will place a greater focus on first-party data and owned channels.”  To compete in today’s market and future proof hinges on a Brand’s ability to:

  • more directly interact with consumers
  • capture insights from those interactions as 1st Party Data and
  • activate those insights in a transformed ecosystem, at scale, that preserves the value exchange with the consumer to maintain and grow revenues

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

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