Experiences that Matter
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
According to eMarketers’ 2021 Digital Trends Report, “Increasing restrictions on data collection and the death of the third-party cookie will mean that winning brands will place a greater focus on first-party data and owned channels.” To compete in today’s market and future proof hinges on a Brand’s ability to:
To protect operations, most Restaurant point of sale (POS) systems were originally optimized to enable rapid order capture and payment. While payment efficiency is incredibly important, evolving payment network capabilities also enable collection of consumer 1st Party data thereby enabling merchants to capture the insights fueling consumer engagement throughout their life cycle. Acxiom solutions provide Restaurants with the ability to:
Simply put, we enable brands to know more and to convert that knowledge into high value interactions at scale.
With cookies going away, mastery of first-party data and ownership of first-party IDs have become the new digital currency to future-proof your business and seamlessly create unique value exchanges with consumers and households. Acxiom has a clear roadmap to transition restaurants through these changes by assembling all people-related data into your privately owned Identity Graph.
Control. Simply put: You own it. You scale it and you have more leverage into publisher networks and/or second-party partnerships.
Future Proof. Eliminate reliance on 3rd Party cookies
Multi-Functional. Identity isn’t just about marketing. Your identity graph also ensures your operational use cases, like customer service or internal systems, are kept up to date with all engagements, transactions and touchpoints in real time.
Acxiom offers many options for centralized housing and management of data assets including data lakes, analytics platforms, CRM, and customer data platforms. For Restaurants, Acxiom’s CDP offers a particularly compelling inclusion of a comprehensive data spine to quickly scale first-party insights to 50-75% of a brand’s customers.
3rd Party cookie deprecation has a potentially outsized impact on attribution models. Rising walled gardens could easily double or triple attribution expenditures which is not practical for most brands. To address these challenges, Acxiom enables flexible measurement and attribution solutions. We have pioneered new attribution methodologies that use real point-of-sale data; include return on advertising spend (ROAS) lift across all touchpoints; enables cost-effective capture of first-party digital media interaction data. Acxiom can also flex solutions across open and walled gardens, as well as cloud platforms, to align the value of attribution capabilities with investment levels. We work with you to identify, design and implement solutions that meet your near-term needs while easily adjusting to changing MadTech capabilities and privacy demands.