Shell Liu serves as General Manager, Greater China at Acxiom. With more than 15 years of marketing, media and digital experience, Shell Liu,who joined Acxiom China in 2018,has a proven track record of utilizing strategic approaches and accelerating growth of businesses in the ever-changing market. Shell leads a team responsible for strategic consulting, partnership management, consumer engagement execution and platform relationships for a wide range of clients in the retail, cosmetics, consumer goods and electronics industries. Shell lives with her family in Shanghai.