Shelby Hickman
Digital Data Strategist
Created at March 16th, 2022
Social media is an attractive and effective channel for marketers looking to reach customers where they are. But in doing so, brands should carefully weigh factors such as the safe and ethical use of data. Acxiom’s Shelby Hickman shares how these and other considerations should be baked into a brand’s marketing campaigns.
As a Digital Data Strategist, Shelby assists clients across the globe to help them find their perfect target audience for digital campaigns. This entails creating custom audiences, selecting a strategy, providing sourcing and methodology, and understanding the marketplace trends.
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