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California Consumer Privacy Act California Consumer Privacy Act

California Consumer Privacy Act

CCPA Will Significantly Impact the Data-Driven Marketing & Advertising Industry

This upcoming new law has far-reaching implications
that brands need to understand and act on.

  • What is CCPA?

The CCPA applies to any company that does business in California for a profit, that collects personal information from a California resident; and that either: (i) has annual gross revenue over $25 million; (ii) annually buys, sells, receives, or shares for a commercial purpose the personal information of 50,000 or more consumers, households, or devices; or (iii) derives 50% or more of its annual revenues from selling consumer’s personal information. The law is not limited to information collected electronically or over the Internet, but applies to the collection and sale of all personal information.

What’s New?

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