Global Data Ethics & Privacy

Leading Data Privacy Experts in Marketing and Advertising

Acxiom’s Global Data Ethics & Privacy Program makes the creative and innovative use of data for marketing and advertising sustainable. By fostering, promoting and enabling an ethical and responsible data-use culture, Acxiom helps brands use data to know their customers and make marketing relevant.

Key Benefits

Data Ethics in the Digital Age

Consumers share data with companies they trust. To succeed in a data-driven world, companies need to build trust by implementing ethical practices for data collection and use.

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