Ethical Data Use

Build Lasting Customer Relationships

To protect your customers and your brand, it’s crucial to implement ethical data practices to ensure data collection and use is legal, just, and fair.

  • ​Sheila Colclasure
  • Chief Privacy Officer and Global Executive of Privacy and Public Policy
  • Acxiom

“To remain viable, competitive and relevant to the marketplace and to our customers, we have to become data-driven. But as marketers ramp up the adoption of new technologies and data to compete and innovate, it’s important we realize that just because you can do something doesn’t mean that you should.”