Use GDPR as a catalyst to strengthen your data governance program in ways that protect your brand and build consumer trust.
Acxiom’s Global Data Ethics team is committed to ethical data practices [link to the EDU page] that go beyond what is required by law and also address what is just and fair to consumers. Prior to GDPR we had already implemented industry-leading programs for ethical data sourcing, data protection impact assessments, privacy by design, and more. To comply with GDPR, we initiated eight workstreams to strengthen our data governance practices. More details on our readiness efforts are available here.