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Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.
By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.
It’s the foundation that lets you recognize consumers, anticipate their needs, and create real value for them.
No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.
Map out the best engagement journeys by knowing and analyzing the channels a customer prefers. Be confident your offer is relevant and measure the results.
What it is, why it matters and its vast potential. Plus: the keys to make it work.
Download the eBookMarket to real people, not proxies using our industry-leading omnichannel identity graph.
Deterministic matching allows you to recognize customers accurately and tie data back to real people.
Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.
Measure your impact based on actual sales results and make improvements to optimize accordingly.
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.
Enables access to privacy-compliant data for executing campaigns around the world.
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
