Market to Real People
By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.
People-Based Marketing
Enable People-Based Marketing Everywhere
Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.
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Identity Resolution Is Vital
It’s the foundation that lets you recognize consumers, anticipate their needs, and create real value for them.
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Omnichannel Is the Goal
No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.
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Remap Your Customer Journeys
Map out the best engagement journeys by knowing and analyzing the channels a customer prefers. Be confident your offer is relevant and measure the results.
People-Based Marketing: A Primer
What it is, why it matters and its vast potential. Plus: the keys to make it work.
Acxiom’s Expertise In People-Based Marketing
Market to real people, not proxies using our industry-leading omnichannel identity graph.
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We Match Data to Consumers, Online and Offline
Deterministic matching allows you to recognize customers accurately and tie data back to real people.
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We Help You Deliver Seamless Experiences Everywhere
Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.
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We Tie Experiences Back to Real Results
Measure your impact based on actual sales results and make improvements to optimize accordingly.
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Learn more Customer Data
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.
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Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Strategy Services
We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.
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Identity Resolution Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
