Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.
By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.
It’s the foundation that lets you recognize consumers, anticipate their needs, and create real value for them.
No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.
Map out the best engagement journeys by knowing and analyzing the channels a customer prefers. Be confident your offer is relevant and measure the results.
What it is, why it matters and its vast potential. Plus: the keys to make it work.
Download the eBookMarket to real people, not proxies using our industry-leading omnichannel identity graph.
Deterministic matching allows you to recognize customers accurately and tie data back to real people.
Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.
Measure your impact based on actual sales results and make improvements to optimize accordingly.
