People-Based Marketing

Enable People-Based Marketing Everywhere

Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.

People-Based Marketing: A Primer

What it is, why it matters and its vast potential. Plus:  the keys to make it work.

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Acxiom’s Expertise In People-Based Marketing

Market to real people, not proxies using our industry-leading omnichannel identity graph.

Resources