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People-Based Marketing

Enable People-Based Marketing Everywhere

Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.

People-Based Marketing People-Based Marketing
  • Market to Real People

    By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.

  • Identity Resolution Is Vital

    It’s the foundation that lets you recognize consumers, anticipate their needs, and create real value for them.

  • Omnichannel Is the Goal

    No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.

  • Remap Your Customer Journeys

    Map out the best engagement journeys by knowing and analyzing the channels a customer prefers. Be confident your offer is relevant and measure the results.

People-Based Marketing: A Primer

What it is, why it matters and its vast potential. Plus:  the keys to make it work.

Acxiom’s Expertise In People-Based Marketing

Market to real people, not proxies using our industry-leading omnichannel identity graph.

  • We Match Data to Consumers, Online and Offline

    Deterministic matching allows you to recognize customers accurately and tie data back to real people.

  • We Help You Deliver Seamless Experiences Everywhere

    Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.

  • We Tie Experiences Back to Real Results

    Measure your impact based on actual sales results and make improvements to optimize accordingly.

Contact Us About People-Based Marketing

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.