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The New Data Economy

Activate More Data Than Ever Before

Rapid innovation is producing an explosion of new data sources. As the market for data expands, how do you find the best data to fuel your marketing strategies – and what are the smartest ways to monetize your valuable data assets? Whether you’re buying, selling, or sharing data, Acxiom can provide the expertise you need.

The New Data Economy The New Data Economy

  • The Pace of Data Creation is Accelerating

    New channels and devices continue to emerge at a furious pace, creating new opportunities for brands to understand consumers and create meaningful engagement.

  • Find Your Ideal Audience

    Turn to a data guru who can help you identify high quality data sets for engaging consumers, measuring performance, and gaining actionable insights.

  • Tap Into the Second-Party Data Goldmine

    Combine your data assets with a partner in a privacy-compliant environment to find new audiences for targeted marketing campaigns.

  • Create New Revenue Streams

    Engage an expert to help you turn your data into market-ready products and manage distribution across the marketing ecosystem.

What is Second-Party Data?

Leverage More Customer Data to Achieve New Levels of Marketing Insight

Acxiom's Role In the New Data Economy

Helping companies buy, sell, and share data in a privacy-compliant way

  • We Identify the Data You Need

    And ensure it’s clean, accurate, and up-to-date.

  • We Unify and Enrich Your Data

    Unlocking new insights and helping you engage new audiences.

  • We Help You Create Data Products and Take Them To Market

    Taking the pain out of curation, distribution, and commerce.

Products And Services To Help You

Resources

Contact Us About the New Data Economy

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.