The Pace of Data Creation is Accelerating
New channels and devices continue to emerge at a furious pace, creating new opportunities for brands to understand consumers and create meaningful engagement.
The New Data Economy
Activate More Data Than Ever Before
Rapid innovation is producing an explosion of new data sources. As the market for data expands, how do you find the best data to fuel your marketing strategies – and what are the smartest ways to monetize your valuable data assets? Whether you’re buying, selling, or sharing data, Acxiom can provide the expertise you need.
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Find Your Ideal Audience
Turn to a data guru who can help you identify high quality data sets for engaging consumers, measuring performance, and gaining actionable insights.
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Tap Into the Second-Party Data Goldmine
Combine your data assets with a partner in a privacy-compliant environment to find new audiences for targeted marketing campaigns.
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Create New Revenue Streams
Engage an expert to help you turn your data into market-ready products and manage distribution across the marketing ecosystem.
What is Second-Party Data?
Leverage More Customer Data to Achieve New Levels of Marketing Insight
Acxiom's Role In the New Data Economy
Helping companies buy, sell, and share data in a privacy-compliant way
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We Identify the Data You Need
And ensure it’s clean, accurate, and up-to-date.
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We Unify and Enrich Your Data
Unlocking new insights and helping you engage new audiences.
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We Help You Create Data Products and Take Them To Market
Products And Services To Help You
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Learn more Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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Manage Data Safely and Securely
Our data stewardship capabilities help you put the right protections in place, so you can use data with confidence to deliver exceptional customer experiences.
Taking the pain out of curation, distribution, and commerce.