TV remains one of the most influential advertising channels today – but it’s also the least sophisticated for targeting. Traditional TV advertising is largely the same today as it was in 1976, relying on basic demographic categories to make ad buys. But this is changing rapidly as data becomes the central driver of a new paradigm for addressable TV advertising.
More Effective Reach With Less Waste
Reach 50 million+ households (approx. 128 million consumers) on the most influential advertising medium.
Align Targeting and Measurement
Become more accountable, measurable and precise with TV spending – and fully align targeting and measurement with digital media planning.
Running data segmentation/augmentation, campaign planning and execution through Advanced TV creates an ever-evolving repository of intelligence that make each subsequent campaign smarter, more efficient, and more effective.
We recognize consumers across channels and devices with the highest level of accuracy and match rates.
Our connectivity platform activates data across the digital ecosystem.
We’ve been a global leader in ethical data use for more than 45 years, protecting consumers and brands.
We offer best-in-class audience data products, featuring more than 5,000 data elements from thousands of sources to help clients reach their ideal audience with relevant messages.
Uses identity resolution to unify data through a privacy-compliant link that can be associated with PII.
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
Analytics & Measurement Services
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.