Addressable TV Advertising Works - If Executed Correctly

TV remains one of the most influential advertising channels today – but it’s also the least sophisticated for targeting. Traditional TV advertising is largely the same today as it was in 1976, relying on basic demographic categories to make ad buys. But this is changing rapidly as data becomes the central driver of a new paradigm for addressable TV advertising.

What Sets Acxiom Apart

Acxiom has more than 10 years’ experience working closely with the largest TV providers, advertisers, and agencies.

Advanced TV Partners