Acxiom Audience Cloud is an industry first. A web-based, self-service tool that makes it easy to search and access vital third-party consumer data to expertly build, size, and segment custom audiences using demographic and predictive data. It then enables the rapid distribution of these audiences to all the top publishers, social networks, and programmatic platforms in a completely privacy-compliant way.
First of Its Kind Cross-Channel Audience Management Tool
Access Acxiom’s 45+ years of data and identity resolution expertise in a completely self-serve way. So efficient that audiences can be ready to distribute in less than an hour.
Hyper-Targeted Audiences On-Demand
Use Audience Cloud’s highly intuitive dashboard to establish and manage finely tuned audiences with ease. Get real-time counts. Use details to refine counts based on relevancy and specificity. Improve results.
A Massive Ecosystem of Audience Integrations
Distribute to more than 400 partners to activate your audiences across the most online channels at the touch of a button – with new integrations added regularly.
Search available categories
Create your audience
Estimate the audience size
Uses identity resolution to unify data through a privacy-compliant link that can be associated with PII.
Enables you to execute campaigns and measure results across addressable TV, spot and national TV, VOD and online video.
Allows you to upload your first-party data in a self-serve environment, and then match those users to a publisher’s users.
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.